SpiceWorld: Spicing IT Up

Spiceworks hosts an annual tech conference that brings together a vibrant community of IT professionals and vendors. Attendees spend three days sharing tips, learning new strategies, and nerding out over tech.

In 2023, SpiceWorld was returning to an in-person experience. I was tasked with writing content to drive attendance and capture the spirit of the event. This included promotional videos, an opening video, on-site signage, display ads, and more.

The event was a success with over 1,000 attendees. The promotional videos drove registration and new conversations in the Spiceworks online community. The opening video I wrote received such a positive response that it was posted publicly and used in future years as marketing collateral.