Trusted Tech Team: Talk Tech to Me

Trusted Tech Team is a leading provider of software licenses. When they launched a new set of discounts for returning customers, they wanted to make sure IT professionals knew about it. I was tasked with writing display ads to drive traffic to the Trusted Tech Team discount page.

I caught the attention of buyers by highlighting cost savings and a healthy serving of tech puns. With the snappy headlines, the digital campaign exceeded the benchmark for click-through rate (CTR) and drove business for Trusted Tech Team.

Due to the success of this campaign, Trusted Tech Team returned to Spiceworks for more marketing material to help educate IT buyers, including a microsite focused on about SaaS licensing.